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We all have a background in marketing agencies and professional services – we know time to market is paramount. We move fast, but we move smart . We are cost-effective and time-efficient.  We believe every brand, product and company should be able to afford – in dollars and time - to Be Smart Early.

To that end, in addition to ‘by-project’ pricing, we offer our services and products on a subscription basis; a nominal fee that allows you to use what you need for as long as you need it without complex terms and minimum timeframes.

Our methodology uses a six-step approach to deliver the most measureable, repeatable, and scalable results. However, it is flexible enough for you to start at any point. Our goal is to learn before we act so that we can reduce uncertainty and maximize positive results.  At the same time, we don’t get lost in “analysis paralysis”.  So we learn fast.

Listen – Using Web Dig™
Too often, we act before we really hear what our audience really wants.  So our methodology begins with listening – listening to what people are saying about your brand on the Internet in your absence.  Web Dig scours the entire Internet and listens to the buzz about your company and products or your competitors.  We aggregate that information from multiple web sources - blogs, user forums, chat rooms, Facebook, YouTube, emails. 
We tell you how you are perceived, what your competition is saying about you, how important each voice is, and whether what people are saying is positive, negative or neutral. You can see the impact your communications are having in changing or maintain your brand perception.  We can run real-time Digs to gauge the impact of a major event or a new marketing campaign. 

Ask – Using Mind Sweep™
Determine the “why” of what you hear in a Dig with our online research, analysis and reporting tool. You can use it to confirm suspicions, test ideas, and learn more.  Mind Sweep™ is a full-featured survey and analysis system that can be initiated manually or automatically based on proactive or reactive event.  We support dozens of question types, including branching logic.  Our research team can design the surveys for you. We provide reporting and visualization but you can also receive all of the raw data for your own analyses.  We host all of your surveys and data for no additional cost for the term of your subscription.

Value – Your Vincent Index™
We take the information we learn in Digs and Sweeps and tell you how it impacts your brand value. We track and chart metrics associated with your brand’s value - in real time.  We assign a weighted index based on the current consumer perception of your brand and the percentage of your target population that is engaged with your brand.

Interpret – Explore, Discover and Map
Our specialty, we take all that we collect and combine the data with other sources – behaviors, attitudes and demographics – purchased, house files or 3rd party sources.  We perform data discovery analyses and data mining needed to interpret the meaning and relevance for your brand.  We explore patterns in the data to provide insight into segmentation and targeting, customer profiles, prospect to customer conversion and relationship marketing.

Reveal – Deep View™
Our data visualization tool allows you to see the results of all analyses in a web dashboard format.  We can report on everything available in the database. We can Import data from any source and bring it into a standard format.  We provide standard views but you can create your own.  Reports can be downloaded to HTML, PDF, Text or drill-down, sort and export into Excel or other databases.  Updates to reports can be manual or scheduled based on timetable or ‘Dig and Sweep’ events,

Act – Smart Steps™
With the interpretation of the data, we help you develop the business rules and strategies needed for you to develop marketing campaigns.  We can provide step-by-step instructions for communication to each of your target segments that includes who you should be talking to about your products, and why, and the rules for how audience members move throughout your purchasing or relationship continuum.  We also help you with how you need to deliver your brand and messages in order to increase your relevance, improve perceptions and accelerate growth.

Subscriptions
Subscriptions provide consistent access to our data, insights and ideas with the least effort on your part. They offer smaller risk with consistent reasonable reward.You don’t need an expensive and large ideation session; less formal and more often will yield continual results.  Quarterly Ideas-On-Call sessions let you stay sharp and keep ideas moving through the organization. Weekly Digs will keep you on top of the buzz more effectively than a large annual competitive review.  Monthly Digs let you know what the impact of your marketing campaigns is over time. We chart trends of where conversations are most in your favor and where you need to ‘be more persuasive’.

Monthly Sweeps will let you get in front of problems and issues before they can do damage. Quarterly Dig-Sweeps will let you test new ideas with little investment .